Pt. III – Jen Phuong and the Exploration of Intrapersonal Intimacy

On her company, Flaws of Relativity, the (outdated) standard of beauty, and empowering women from the inside out.

Things don’t always last forever and that’s what, I think, flux means — constantly evolving, changing, growing, and pushing your comfort zone.

And beauty is this innate thing that makes you attractive.

Getting to know Jen

Tell us about yourself

How does your Asian cultural upbringing impact your views on beauty?

What was the one thing you’ve always struggled with growing up and how did you overcome it? Or learn to cope with it?

Talking Shop

Describe Flaws of Relativity in 5 words or less.

What motivated you and your team to start Flaws of Relativity?

Co-founders of Femme Theory, Jen and Mari

For Example:

You worked with a lot of clients that have a darker complexion, why did you start there?

Your work focuses on clean makeup, skincare, and also including supplements. Why did you choose to educate and help women transition to cleaner products?

…our “truest” self is always there, the masks just change depending on how much you want to reveal to others or if you want to see it the other way…

Going sk-IN deep

Our culture has lowkey normalized wearing masks and “showing face” to protect ourselves from how people may see our authentic selves. How many masks do you wear, if any?

What does self-care mean to you?

How do you implement it into your busy entrepreneurial lifestyle?


How do you define beauty?

Who are your influences?

Michelle Obama, Whitney Cummings, Paul Stamets, and her folks.

Do you have a dirty little secret?

Eye of a Designer. Writer. Co-founder of Women United Project. Check out my debut co-authored book, #WomenLetsRise